WebLab started following the Scraps World project right from the early design stages.
Receiving the conceptual idea that the artist Raffaele Cornaggia wanted to communicate, he created some logos, leading to a final selection between the two on the side.
Wanting to avoid an almost “terrorist” and post-atomic communication, the official logo of the project was refined and completed by fully embracing the artist’s theme.
As requested by the artist himself, the structure of the website had to be simple, immediate and that he could express his art, according to the modalities that the web could make available today.
A simple structure, therefore, was put in place, focusing everything on the artistic concepts of each single work presented, the preparation of the elements for the web and the communication associated with it.
The communication consultancy was short, the notions that the artist already possessed were evident also for his expressive ability shown in his works.
Common elements, ease of use and finally the massive sharing of the activities carried out to a targeted audience.
The expansion of the audience of interest has come with small targeted steps, through both online and offline communication.
Social network, web environment, integration into the platform including the online catalog that was brought to the attention of potential buyers.
The first event to which the agency gave support was “ScarpatettiArte” in which the artist received the greatest awards from both the audience and the jury.
There it gives a crescendo of participation in other events, exhibitions up to arrive in the summer of 2019 in central Dubai.
Constant collaboration and desire to bring their art around “Scraps World”.
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